You’re here to create a legacy, not just a business.

So, you’re more focused on building a profitable company that reflects your deepest values, transforms the lives of customers and the people you get to work with, and impacts generations to come, than jumping on the latest trends, working endless hours, or constantly chasing the next big thing or guru. 🙄

My goal is to help you: (1) uncover hidden growth opportunities in your business and marketing, and craft a bespoke strategy to scale that aligns with your vision, so you can (2) lead confidently and grow exponentially without compromising who you are.

For service-based businesses and infopreneurs, this means elevating your work beyond simply providing services or pumping it out on a content-generating hamster wheel. It’s about crafting transformational experiences that set you apart and attract clients who value your unique expertise and frameworks.

For product-based, e-commerce brands, it’s about creating marketing systems and offerings that not only meet a need but resonate deeply with your customers, building loyalty and meaningful connections in the marketplace…instead of just offering another discounted flash sale.

And for both, we develop the leadership required for your next level of growth, so you can avoid the pitfalls of self-sabotage and wasting money, and instead lead your team (or agencies) with confidence.

Let’s redefine what next level success looks and feels like for you.

Book a Consultation

If you haven’t booked a consult yet start here:

Beyond the Hustle: Why Wealth That Lasts Comes from Personal Development, Not Just Strategy and Tactics

In this essay, we examine how entrepreneurs often grasp the concept of moving away from hustle culture but struggle to implement it effectively in their businesses. This difficulty often arises from not fully embodying the philosophy as a core value in their personal lives. You'll discover actionable strategies to integrate personal development with your entrepreneurial journey, fostering emotional intelligence and resilience. By embracing these principles, you can create lasting wealth and fulfillment while breaking free from the cycle of constant hustle.

Read the Essay

Finding Balance: The Art of Marrying Direct-Response and Purpose-Driven Marketing to Create Loyal Customers and a Stabilized Business

Many believe you must choose between direct-response tactics and purpose-driven marketing, but this article flips that notion on its head. It reveals how marrying these two approaches can create loyal customers and stabilize your business. Learn how to harness emotional connections while driving measurable results, transforming your brand into a trusted community. Uncover practical strategies that defy the either-or mentality and empower your marketing efforts. Packed full of insights that could revolutionize your approach to sustainable business growth.

Read the Article

The Conscious Strategist™ is the growth partner for first-generation entrepreneurs, trailblazers, and legacy builders who want to do more than succeed—you want to inspire change and transform lives, abundantly.

For Product-based , E-Commerce Businesses:

You’re not just selling products; you’re curating a legacy that people can trust and believe in. We’ll help you design an e-commerce experience that goes above and beyond transactions to foster connection, community, and a meaningful brand story. Your business will be known not just for what it sells, but for what it stands for and it’s impact on people every day (and very real) lives. With this approach, your sales and promo efforts will skyrocket, you’ll grow MRR effortlessly, and your churn will dissolve.

For Service-providers, Infopreneurs, Consultants & Agencies:

You’re more than a service provider; you’re a leader in your field, an example for future generations. We’ll help you design strategies that elevate your mission, expand your reach, and allow you to be paid for how you think not only what you do. Move from chasing clients to creating a movement, attracting those who resonate with your vision and values.

Legacy-Focused Strategy

We design, revise and evolve business models that not only meet today’s goals but also create lasting value for future generations. This approach ensures that your business stands the test of time, leaving a meaningful legacy that reflects your values.

Visionary Business Model Design

Legacy-centered Goal Setting & Accountability

Long-term Financial Planning for Exit or Succession

Leadership Dev for Multi-Generational Teams

Strategic Marketing & Sales

We believe in connecting with customers on a deeper, more authentic level and serving a purpose in their lives. Our marketing and sales strategies are designed to build trust, foster loyalty, and inspire action while staying true to your brand’s core values.

Customer-centric, Data-backed Marketing Strategies

Authentic Storytelling, Messaging & Offer Creation

High-impact Sales and Email Funnels that Convert

Trust-building Promo Calendars to Foster Loyalty

Sustainable Growth & Optimization

Growth is not just about scaling—it's about scaling wisely. We guide you to optimize your operations, align your team and agencies, and implement systems that support long-term, sustainable growth without sacrificing your purpose or wellbeing.

Operational Efficiency and Process Optimization

Systems and Technology Refinement & Upgrades

Team Alignment and Leadership Coaching

Bespoke-to-You Holistic Growth Strategies

Meet the Founder

Hey—I’m
Ashley Johns

(but most people call me Ash)

And I think at this stage of the game, scaling isn’t just about strategy and execution—it’s about—and contingent on—who you’re becoming as a leader.

As such, the next leap in your business won’t come from chasing outside opportunities—it will come from uncovering the growth potential already within you, and subsequently, your team.

Why do I say this?

As a successful business owner on your way to generating your next $1 million, 5 million, or beyond, you’ve likely already mastered the fundamentals of strategy and execution:

You mustered the courage to quit your 9-7 and follow your heart
You’ve navigated the complexities of your industry, built a customer base, and established a brand that resonates, with the sales as evidence

But in today’s fast-paced business environment, growth is no longer just a numbers game;

it’s a leadership challenge.

The demands on you will only increase as you scale. You will need to inspire and align your team, navigate the complexities and opinions of other stakeholders, foster and maintain a culture that reflects your values, and make decisions that affect not just your bottom line but also your legacy.

Simply put—your ability to navigate these challenges requires a heightened level of self-awareness, emotional intelligence, and visionary thinking if you are to stay true to yourself AND enjoy scaling what you’ve built.

(Because who wants to realize they’ve built a profitable, pretty PRISON? I’ve been there, done that and 10/10 DO NOT recommend 🫠)

My journey began in the fast-paced world of advertising, where I thrived in creative chaos but felt increasingly stifled by the corporate structure as I crafted industry-disrupting marketing and brand strategies for top CPG brands. Despite my success, I yearned for autonomy and the ability to create something meaningful on my own terms. This desire led me to leave the agency life behind and embark on my own entrepreneurial journey.

However, even though the dollars started rolling in I quickly found myself sabotaging my efforts, struggling to build a cohesive team, and plateauing in revenue. Every new goal felt like an uphill battle, and I couldn’t break through the $550k revenue barrier. It became painfully clear that my unseen fears and character flaws (‘cause we all have them!) were holding us back, preventing me from truly leading my team to realize our potential and actualize my vision, no matter how smart our marketing, sales or launch campaigns were.

This turning point prompted me to invest in my personal growth and seek out guidance unique to the life path I’d chosen for myself as an entrepreneur. I began to understand that scaling my business wasn’t just about strategies and tactics; it hinged on who I was becoming as a leader.

As I worked on my mindset and leadership capacity, I witnessed a transformation not only in myself but also within my team. We started collaborating effectively which unlocked growth opportunities and impactful marketing campaigns that drove our growth.

Recognizing the common struggles of other entrepreneurs who faced similar challenges, I’ve been working with women, first-generation, and conscious entrepreneurs since 2015, guiding them through the journey of leadership evolution, vision clarification, and next level marketing execution for exponential growth.

A few of our wins include:

a luxury travel & hospitality brand scaled from $2M to $7M by developing strategic social media, influencer and digital marketing offerings, optimizing operations and tech stack, and developing a dtc product suite, while the owners released limiting beliefs and distrust originating from their early startup days
a dtc tea-company client became the supplier of choice for Virgin Voyages, grew subscription accounts from just family and friends to over 300+ restaurants, cafes and hotels, and repaired his relationship with his angel investor—successfully buying out to become sole owner
a startup supplement-company had their highest sales in 365 days, TRIPLING their average weekly revenue by doing $16k over 4 days, and upping their AOV to $100
(all within 30 days of working together!)
a health & wellness public figure and infopreneur was able to finally monetize the podcast that became iHeartRadio Award nominated later the very same year!
several clients have scaled their service- and product-based businesses beyond the half and million-dollar mark
(including my own!)

I began with a drive for personal success and the autonomy to shape my lifestyle, seeking profitability on my own terms by focusing on marketing executions and sales. These days I don’t just craft incredible marketing strategies; I help visionary leaders grow to accomplish exactly what you’ve set out to do.

At the heart of my philosophy is the concept of Transformational Leadership as a Growth Strategy. This combination of personal growth coupled with strategic insight and execution—forms the most sustainable path, and metric, for success.

Now’s a good place to mention:

We don’t do cookie-cutter strategies that drive you and your team into burnout for the sake of a short-lived uptick in sales (that lower the value of your brand)😏
And this isn’t just about adopting the latest leadership trends, management frameworks, or processing your childhood fears like you’re in therapy

It’s about authentically embodying
the leader you aspire to be

In our collaboration, we’ll focus on two key areas:

elevating your leadership capacity
uncovering bespoke marketing strategies

This two-prong approach enables you to grow confidently for longevity.